Humanizing the Digital Experience

Coronavirus Forces Consumer Traffic Online. Are You Ready?

Mar 24, 2020 10:05:16 AM / by Jack Alton posted in CX, analytics, digital customer experience, friction index, digital transformation, measuring CX, coronavirus, fraud, online lending

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COVID-19 has accelerated the pace of digital transformation globally, forever changing the landscape of CX, digital risk, and fraud for financial, payments and insurance institutions. The ability to engage with prospects and clients in a digital environment has gone from a nice-to-have feature to a business-critical foundation overnight. 

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What Does Coronavirus Mean for Online Lending

Mar 16, 2020 12:41:04 PM / by Jack Alton posted in CX, analytics, digital customer experience, friction index, measuring CX, coronavirus, fraud, online lending

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The coronavirus outbreak currently affecting the world population has concentrated our worries quite rightly on our families and friends. Their health and well-being are paramount. The pandemic not only has an immediate effect on us as individuals and our loved ones but has wider implications for the online lending industry and associated businesses.

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Why Do We Rely So Heavily on the NPS to measure CX?

Mar 11, 2020 1:46:16 PM / by Jack Alton posted in CX, analytics, digital customer experience, customer journey, friction index, measuring CX, NPS

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I was looking over the “State of Digital Customer Experience Report – 2020,” published by CMSWire.com and Simpler Media Group, and many of my suspicions and observations were confirmed when it comes to the current efforts to improve CX using today’s most popular technologies. They fall short, typically making decisions based on treating symptoms and not the root cause of CX issues – friction in the digital customer journey.

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