Criminals Are Killing Conversion

It’s true. You’ve read as many stories as I have on the increase in fraud attempts, especially in the last 12 months or so.  While FIs of all types try to decrease fraud exposure and limit losses, collateral damage from those efforts can be the decrease in conversion. As I pointed out in my last blog, “Stop Driving Away Good Customers,” customers getting caught in the dragnet and being declined is even worse than the fraud itself.

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Industry Veteran David Broeckelman-Post Joins Neuro-ID To Support Exponential Growth

March 30, 2021, Whitefish, MT – Neuro-ID announced today that David Broeckelman-Post has joined the company taking on the executive role of Vice President of Engineering.

Prior to joining Neuro-ID, David spent 11 years at RSA Cybersecurity and Digital Risk Management in several key leadership roles including, Chief Architect, Head of Product Architecture, and Sr. Director, Office of Digital Transformation. David earned both a Bachelors’ Degree in Communication System Management and a Master Degree in Information and Telecommunication Systems from Ohio University.  

“We’re thrilled to have David join our growing team. His experience leading teams focused on digital transformation, infrastructure and operations automation is a big win for Neuro-ID and our customers.” said Jack Alton CEO Neuro-ID. 

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Stop Driving Away Good Customers

Getting rejected never feels good – it leaves a mark. But for top companies across the digital space, overtooled fraud systems are doing just that, rejecting otherwise good customers in droves. And this could be the biggest problem we face with digital transformation. As digital first impressions are made at volumes impossible to comprehend, those critical interactions too often fall flat, leaving relationships marred, even severed.

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Neuro-ID’s Technology and People Attracts Data Science Industry Veteran Matt Williamson

Neuro-ID announced today that Matt Williamson has joined the company filling a key executive position, Chief Data Science Officer.

Matt holds a Master of Engineering degree from Oxford University and a PhD in Computer Science from MIT, graduating with Magna Cum Laude and #1 in his class.  Prior to joining Neuro-ID, Matt served in several senior executive roles including Chief Technology Officer and Chief Threat Defense Scientist.

“Suffice it to say, the guy is brilliant, but what excites me even more, is that he is a great person culturally to fit inside our organization.  The team will love working with him,” said Jeff Jenkins, co-founder and CTO at Neuro-ID. “Matt started in robotics and has held key positions in multiple risk and security startups since 2004. I couldn’t be more excited about Matt joining the team. He’ll bring both immediate and long-term strategic value to the company.”

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Please Show Your Work

When I was in school, those four words made me sweat. Mrs. Paul, my ‘Intro to College Math’ professor, would start every test with that statement, “Please remember to show your work.” Math was never my strongest subject and my chicken-scratch writing when I was trying to figure out answers was almost undecipherable. I remember asking Mrs. Paul, “What does it matter if I show my work if I get the answer correct?”

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If You Know What’s Coming, Prepare For It

One of my favorite quotes comes from transcendentalist, Henry David Thoreau.

“When a dog runs at you, whistle for him.”

There are many ways to translate this, but there’s a significant parallel between the impending dog encounter and the increasing wave of fraud we’re seeing, especially in the midst of the pandemic. If you know what’s coming, prepare for it.

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Is That Your Final Answer?

Recently, I had an opportunity to explain what Neuro-ID does in a way that made so much sense the customer had a huge “aha” moment. I said this, “Fraud detection systems have traditionally relied on what a customer provided as their final answer. Neuro-ID reveals how the customer came to that answer, which, when it comes right down to it, is actually more important.”

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Neuro-ID's formative partnership with Tech Launch Arizona

In 2020, Neuro-ID received the I-Squared ‘Startup of the Year’ award through University of Arizona’s Tech Launch Arizona program.

It’s impossible to talk about the history of Neuro-ID without sharing the close and formative partnership between our founders, Drs. Joe Valacich and Jeff Jenkins, and the Tech Launch Arizona program at The University of Arizona. From the inception of an idea, to protecting IP and the commercialization of industry-changing technology that has propelled Neuro-ID forward, learn about this important piece of how we pioneered our Behavior-as-a-Service platform.

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Neuro-ID's 2020 Year in Review

We can all agree that 2020 has been 'one for the books,' especially as the world as we knew it changed with the rapid spread of Covid-19. Despite the new challenges, we at Neuro-ID stayed the course, progressing our technology and really had fun along way. To meet the needs of an accelerated digital transformation, we increased our pace and bolstered efforts to continue improving our Behavior-as-a-Service platform to help companies fight both fraud and friction. Here are some of the highlights from a year to remember, or for some, to forget.

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Lessons Learned From a Tough Year

I think we all can agree that 2020 has been a tough year all the way around. Plans have changed in the last 8 months (some dramatically so), businesses had to make adjustments faster than ever to meet the demand of an ever-increasing number of prospects forced online, and a new level of fraud complicates everything. So, what did we learn that we can take into 2021 and not just survive, but thrive? Here are my thoughts.

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