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If You Know What’s Coming, Prepare For It

Feb 18, 2021 4:58:08 PM / by Jack Alton

One of my favorite quotes comes from transcendentalist, Henry David Thoreau.

“When a dog runs at you, whistle for him.”

There are many ways to translate this, but there’s a significant parallel between the impending dog encounter and the increasing wave of fraud we’re seeing, especially in the midst of the pandemic. If you know what’s coming, prepare for it.

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It’s no surprise that experts agree, in 2021 fraud will continue its meteoric rise. Some forecast an increase of 80 to 90% across the digital space – hitting financial institutions, ecommerce, insurance and more. While daunting to consider, we think we’ve found a chink in fraud’s armor, by tapping into a source of customer intelligence to turn what could be a scary situation, into one of opportunity. 

That source happens to be right at your fingertips...or rather, right at your customers’. I’m talking about behavior – how a customer or applicant types, taps and swipes, while interacting online. This behavior happening every day is a continuous flow of potential insight.

At Neuro-ID, we’ve been researching the interpretation of ‘digital body language’ for over a decade, pioneering solutions that benefit both businesses and customers alike. I guess you could say our technology predicts if that dog, or fraud potential, is harmless...or not. As a real-time signal, we can effectively derive the intent of the person (or bot!) behind the screen in a way historical data and current fraud tools cannot. 

Having monitored more than 120 million customer journeys, we can connect specific behaviors to specific outcomes, even for first-time visitors. As companies struggle to achieve the performance they want out of an exhausted set of often incomplete and outdated customer data, Neuro-ID’s behavioral insight offers something powerful and new. 

This explains why forward-thinking, innovative industry leaders have upgraded their technology stack with Neuro-ID’s Behavior-as-a-Service platform. 

So when that next digital customer interacts with your brand, their behaviors will allow you to understand their intentions and state of mind in real time – to respond appropriately, whether they are friend or foe, with confidence. Instead of leaning on overtooled verification, clunky fraud rules and friction that turns away even your best customers...Neuro-ID can help you whistle, and match the right customer with the right experience. 

Contact me to start unlocking your behavioral data today.

Tags: fraud, Blog, behavioral analytics, intent

Jack Alton

Written by Jack Alton

Neuro-ID's CEO. A proven technology executive. A native Montanan. An avid hunter and outdoorsman.