Why Do We Rely So Heavily on the NPS to measure CX?

I was looking over the “State of Digital Customer Experience Report – 2020,” published by and Simpler Media Group, and many of my suspicions and observations were confirmed when it comes to the current efforts to improve CX using today’s most popular technologies. They fall short, typically making decisions based on treating symptoms and not the root cause of CX issues – friction in the digital customer journey.

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